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When there is no doubt about that the most powerful search engine Google has occupied the monopoly position among several search engines in use, it is worth to strive for higher page rank for business and profits in it. Google sets algorithms which determine the indexing of pages and their rank. Search engine optimizers with their skills and understanding of Google and its methodology to index the web pages can be of higher use. The tactics which can be adapted for higher rank in Google can be summarized in the following manner. Firstly, Google likes to index fresh content. Nothing works better than the fresh and relevant content. Though there can be a dispute whether Google does not value old pages or values the new content too much, but there cannot be a dispute on the fact that Google prefers new content for the reason that it believes the new content could be highly useful for searchers. Similarly, the content should be updated, the news websites which update their content regular...

Google ensures that it delivers honest and relevant content and for that it dislikes things such as hidden text or hidden links, cloaking or sneaky redirects, automated queries to Google, pages with irrelevant words, irrelevant keyword stuffed multiple pages, domains with substantially duplicate content, etc. Additionally, it hates to list doorway pages created just for search engines or affiliate programs with little or no original content in it. There are certain things such as manual penalties or algorithmic penalties which are important to understand Google Penalty. In manual penalties there is big no for off-site over-optimization, i.e. forceful link building campaigns. Similarly, in algorithmic filtering there should be no on-site over-optimization. Whereas a manual penalty can be removed in slow steps, an algorithmic penalty can be removed automatically i.e. without any apparent reason. How to avoid Google penalty? It is always better to avoid the danger of receiving Google Pen...

You will find numerous methods to enhance search engine ranking to be able to get your web site before the eyes of much more online prospects. Yet for what reason is this essential? Several quotations claim that if you're on page 2 of the Google results for your primary keyword you're only getting close to 30% of the site visitors that you'd get in the event you were to boost search engine ranking to reach the first page. Various other estimations state the impact of being on page 1 is actually even greater than this. Even worse, if you're not indexed (listed) by the search engines in any way, you might just be making 10% of the business you could possibly make from web searches. You will find two methods to get onto page 1 of the search engine results. One would be to pay to advertise your company on Google, Yahoo, Bing etc. This kind of advertising is known as pay per click or PPC. It's quick and it could be efficient but it may also be extremely costly. You shou...

All search engines have their own filtering method wherein they determine the page rank of certain web page. Similarly, the leading search engine Google has its filtering and indexing method wherein it determines the page rank. The Google Sandbox is a term used to connote a penalty imposed by Google on certain web page wherein it drops the page rank quite significantly. The drop or decline which often comes in the form of penalty can be quite significant and last for more than 6 to 8 months. A dispute still prevalent among SEO professionals is that the Google Sandbox effect is a temporary reduction of the page rank of new domains and shows that it is done to counter the ways that search engine optimizers attempt to manipulate Google's page ranking. The manipulation can be in any form including of creating lots of inbound links to a new web site from other web sites which they own or have under their influence. Functions of Google Sandbox Speculations are ripe that Google Sandbox c...