Let Me Explain Why It Is Important to Be on Page One of Google
Several quotations claim that if you're on page 2 of the Google results for your primary keyword you're only getting close to 30% of the site visitors that you'd get in the event you were to boost search engine ranking to reach the first page. Various other estimations state the impact of being on page 1 is actually even greater than this. Even worse, if you're not indexed (listed) by the search engines in any way, you might just be making 10% of the business you could possibly make from web searches.
You will find two methods to get onto page 1 of the search engine results. One would be to pay to advertise your company on Google, Yahoo, Bing etc. This kind of advertising is known as pay per click or PPC. It's quick and it could be efficient but it may also be extremely costly. You should do a great deal of tracking to ensure that your campaigns are earning much more than they're costing.
In addition, you should be prepared to go on paying over and over for as long as you would like the traffic. The moment you stop advertising, the traffic will stop. So it's not really a method to enhance search engine ranking.
And the second way is totally free. It's called search engine optimization and it entails designing your web site in a way that the search engines will appreciate, building links back to it from other web properties, along with other comparable methods.
This could be a extremely efficient long term solution to the question of attracting much more visitors to your web site. Compared with advertising it's not so costly and many of the costs are one time only. This indicates that most businesses can benefit from appointing somebody to enhance search engine ranking in this way.
Utilizing PPC advertising to increase the visibility of your website is really a little like paying for advertising on the front page of a newspaper. The distinction with the search engines is that they go ahead and advertise websites that don't pay, too. So what you're doing is paying to be at the top of the listing.
In the event you enhance search engine ranking for your website, you are able to get there without having to pay at all. So how would you set about doing that?
The initial point would be to make certain that your website itself is optimized. You'll need to think about the primary words and phrases that your website is built around (your keywords). Are they phrases that individuals searching for your type of service could be likely to type into the Google search box? How many people search for your primary keyword per month? Do you have the very best keywords within the title and meta description of your page?
Then you'll need to consider off page methods to enhance search engine ranking. This consists of building links to your website from other relevant web sites. They might be blogs, forums or directories, but you should discover locations where you are able to leave a link to your website. You are able to use your keywords as anchor text - the words that individuals click on.
This sounds easy enough but in the event you wish to enhance search engine ranking to any large degree you'll need to develop hundreds or even thousands of backlinks and consider making changes all over your web site. For most individuals, it's much more cost efficient to hire an SEO specialist to do these things. The cost will almost certainly still be much less than advertising, when you consider that you have to pay for advertising all of the time. So this is why so many businesses these days are hiring SEO specialists to enhance search engine ranking.
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