Shareware: mission complete
Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard in the shareware industry that everybody could rely on. Looking back at what they did, it’s obvious that they fully accomplished their mission : the “try before you buy” model is standard marketing for software. The term “ shareware ” is free to use by everybody because of their efforts to protect it against trademark registration (just like SEO is free for all because of Rhea of Outspoken ). The early American laws affecting software vendors have taken into consideration their say about it and correctly represented shareware vendors. ASP contributed decisively to the development of the software industry by ...