INTRODUCTION ADSENSE TRAFFIC
INTRODUCTION ADSENSE TRAFFIC In my AdSense books, ta lks and articles, I spend a huge a mount of time talking about the best strategies to attract users to ads and persuade them to click. There are lots of different ways to do that and you can have plenty of fun testing to see which are the right approaches for your sites. All of those strategies have one aim though: to raise your clickthrough rate (CTR), the percentage of users who click on your ads. The more users that click, the more money you’ll make in ad revenues. But you could have a CTR of 100 percent and still barely make a dime if you’ve only got a handful of users visiting your Web pages. Building a successful, high-earning AdSense site then requires more than just understanding the best ways to optimize your ads (although that’s cer tainly important.) It also means understanding how to market your site and what you need to do to let the world know you’re out there. You can think of y our site as being lik e a tr ee. Th...