10 Ways to Turn Online Reviews into More Loyal Customers Posted By : Kevin Stirtz.
Companies like Google, Yelp, UrbanSpoon, CitySearch and many others have made it easy and convenient for customers to share their thoughts with the world. And they're not just talking about what they had for breakfast. They're telling the world what they think of Your Business. Smart companies are using these online reviews to attract and keep more customers. Here are ten ways you can use Web 2.0 tactics to turn online reviews into more customers who keep coming back. 1. Respond to Every Review Like emails and voice mails, online reviews are easy to ignore. Especially the icky ones. But don't. Instead, think of your online reviews as conversation starters. Someone has reached out to you. And when a person speaks to you, it's bad form to ignore them. So, the polite thing to do is to respond. Your response might be just to thank them. Or you might ask them further questions about their experience. Or maybe you share some details about the product or service they mention....