What You Should Know Before Starting SEO Campaign
First of all you need to plan if you are going to promote your website by yourself or to hire an SEO expert.In case you wish to do SEO by yourself be prepared to spend at least two hours every day if you are experienced, and four hours if you a novice.
That's why many companies hire SEO experts. There can be several options.
SEO consultant. It's usually one-person business. Some of consultants have web development background, but the majority does not. The quality of work varies greatly as in any failure cases they can just disappear.
SEO company. This is a safer option. Many companies have a web developer in case you website needs some improvements, but the prices are usually higher. There are so many companies providing SEO services in the market that after some research you will definitely find an affordable SEO company.
And the most important question that you need to answer before starting your SEO campaign is how it fits your marketing strategy.
Where geographically you would like to promote your business. For example, the SEO campaign may be launched locally in your neighborhood, or within the city (Toronto, Brampton, Mississauga, Cambridge or Alberta), or internationally.
Which products/services you would like to promote. Some companies have a great list of products or services and it's important to put priorities.
What budget you are planning for SEO.
Usually SEO companies will give you some suggestions but it is better if you give them directions.
So your SEO campaign starts with keyword research. Keywords are unique for every SEO projects. Try to do work properly to be sure that they will be more efficient for your business. The best advice is to work together with a professional SEO company. They can show you several options where you can compare keywords by number of searches and competition and choose that would bring more leads to your business.
So these are main questions you should think about before starting SEO. Properly developed answers will help to make your SEO campaign efficient for your business.
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