SEO success starts with the keyword search and Google Analytics
Many webmasters / online marketing make a mistake when they start doing business online. Often people do the processes necessary for their success - behind. Rather than start at the beginning and work forward, they are beginning to the end and work backwards. As a result, they lose more money and resources, often break the back of their business, well before they begin to see a real success in their businesses.
In my years of helping online merchants promote their business, I saw business models that seems to have all the elements necessary to ensure a great success. And unfortunately, I saw many of these business models perfect fail miserably because their owners have not honored their business with a realistic plan for promotion.
Putting the cart before the horse
When people start to promote their new undertakings, that is where most people begin to deceive.
Recently, I spoke with someone who has started a business in a highly competitive field. I am not strong competition seen as a bad thing. In fact, I find that there is often enough customers throughout the support for other niche competitors, especially when a new competitor responds to a need that are not served by current players.
The person to whom I refer made his mistake by concentrating 95% of its advertising budget on Search Engine Optimization (SEO), even before he knew what keywords to help it be profitable in its business ! He has so far blown $ 9500 of his $ 10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.
His "back" approach has left him with only $ 500 of its budget, with little hope for its future. He now email me 4-5 times a week, always in a state of total panic for the prospect of its future. All I can say is be patient, because he has to learn to "bootstrap" its way to success, now that he has no budget left to build strong and fast.
Test your first copy
Search Engine Optimization should "never" be a "first step in the promotion process. Although SEO can bring great benefits, it can also be very costly to implement. Look at this way. What is the optimization of if you search for the ill-optimized keywords?
The first step in promoting any company should focus on attracting potential customers to its Web site.
The trader must put human eyes on the site so they can test and adjust their sales copy greater conversion sales.
Until a Web site has seen several hundred visitors, sales copy should not be changed or amended. Sales copy must still be tested against a large statistical group of visitors, to ensure that the copy is a fair and realistic test.
If the online merchant has a little more money to start the process, which are often best spent money will be to hire a professional writer to write the copy for sale for the site. Editors have a professional competence and jurisdiction is to create the words that will lead people to buy what you sell.
Test traffic is important for the process
Most beginners Internet Marketing are always focused on obtaining the first few hundred visitors to their websites.
At this point, there are systems like Link Referral and Traffic Swarm can help new business owners to provide a little traffic to their website. In a test with referral link, I see 250 visitors per month. The own thing on such systems is that other members will review your website and offer good advice on how to improve your website, if necessary. Membership is free for both systems, with an option paid for updates.
The law of attraction
While the systems peering above may send traffic to your website, you will not get rich participating in these systems.
Once you've placed your site to convert visitors to buyers, it is time to begin to attract more visitors (potential customers) on your website.
There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Click Advertising.
Article Marketing
Mark Silver recently conducted a home study course on exceptional writing articles that will help you be much more successful in your marketing article (http://thephantomwriters.com/heartofarticlemarketing).
Last week, a friend of mine told me he has not promoted its website in over a year, but he noticed that his site has a steady stream of traffic to it, the three-dozen articles he wrote and distributed in 2006 and 2007. He said that his ebook continues to generate new sales each month, and the only thing he can really attribute these sales to continue to articles that are available on the Internet that are promoting their website and eBook.
Article marketing, and himself, is a promotional tool that will allow a distributor to regular visitors to its website, and if the site does its job well, then the site will be able to convert these visitors to buyers. This is important because all businesses need money from a website quickly, to ensure that the company can survive financially until the long-term recipe for profit "Can be found and dependable duplicated.
Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising is a process where you bid on keywords in major search engines through Google Adwords, Yahoo Search Marketing, etc. You say the search engine companies that the words you want to bid and how much you are willing to pay for a visitor, and the highest bidder for that keyword will be the sentence above and right of freedom results in the search engine results pages.
Keyword search, using systems such as Word Tracker, or my favorite, NicheBot you will think about keywords and get a good idea of which keywords might be more profitable for your business.
By using Google Analytics or Yahoo Panama Full Analytics (traffic analysis), an online merchant can track a visitor's search engine marketing page for sale. When this is important is that it allows an online merchant to discover the essential business knowledge of which keywords people put in a website and help convert visitors into customers.
SEO knowledge essential
What we must keep in mind is that certain keywords deliver the visitors who will never buy, while other keywords deliver visitors who are extremely likely to buy. The holder of a paragraph in the secret of the success of the SEO strategy. That is the essence of knowledge should be a trader, before engaging in any Search Engine Optimization campaign.
As I said earlier in this article, "Although SEO can bring great benefits, it can also be very costly to implement."
If you spend a lot of money to optimize your website for search engines, does not make much sense to target keywords that will actually help you recover your investment?
The thinking behind
The rear thought I referred to earlier in this article was the idea that many people put SEO in front of their search by keyword, keyword keyword tracking and conversion statistics.
An industry I like to take on the Travel industry. To classify and isolation keyword "travel" in search engines require an astronomical budget SEO. But most people seeking information Travel looking for something just a little more specific, such as: Disney holiday vacation in Hawaii, Travel and Europe.
Until a keyword has been proven to convert visitors and sales, then it is logical to optimize for that keyword. But you'll never really know which keywords convert visitors and sales, until you've invested a portion of your budget on pay-per-click advertising and analyze the traffic.
Once the "keywords" knowledge is in hand, then the distributor can make an investment in search engines for keywords that can actually make money, and with good referencing deployment, the distributor may find they can actually capture a lot of traffic from search engines for certain keywords by search engines' free listings.
In my years of helping online merchants promote their business, I saw business models that seems to have all the elements necessary to ensure a great success. And unfortunately, I saw many of these business models perfect fail miserably because their owners have not honored their business with a realistic plan for promotion.
Putting the cart before the horse
When people start to promote their new undertakings, that is where most people begin to deceive.
Recently, I spoke with someone who has started a business in a highly competitive field. I am not strong competition seen as a bad thing. In fact, I find that there is often enough customers throughout the support for other niche competitors, especially when a new competitor responds to a need that are not served by current players.
The person to whom I refer made his mistake by concentrating 95% of its advertising budget on Search Engine Optimization (SEO), even before he knew what keywords to help it be profitable in its business ! He has so far blown $ 9500 of his $ 10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.
His "back" approach has left him with only $ 500 of its budget, with little hope for its future. He now email me 4-5 times a week, always in a state of total panic for the prospect of its future. All I can say is be patient, because he has to learn to "bootstrap" its way to success, now that he has no budget left to build strong and fast.
Test your first copy
Search Engine Optimization should "never" be a "first step in the promotion process. Although SEO can bring great benefits, it can also be very costly to implement. Look at this way. What is the optimization of if you search for the ill-optimized keywords?
The first step in promoting any company should focus on attracting potential customers to its Web site.
The trader must put human eyes on the site so they can test and adjust their sales copy greater conversion sales.
Until a Web site has seen several hundred visitors, sales copy should not be changed or amended. Sales copy must still be tested against a large statistical group of visitors, to ensure that the copy is a fair and realistic test.
If the online merchant has a little more money to start the process, which are often best spent money will be to hire a professional writer to write the copy for sale for the site. Editors have a professional competence and jurisdiction is to create the words that will lead people to buy what you sell.
Test traffic is important for the process
Most beginners Internet Marketing are always focused on obtaining the first few hundred visitors to their websites.
At this point, there are systems like Link Referral and Traffic Swarm can help new business owners to provide a little traffic to their website. In a test with referral link, I see 250 visitors per month. The own thing on such systems is that other members will review your website and offer good advice on how to improve your website, if necessary. Membership is free for both systems, with an option paid for updates.
The law of attraction
While the systems peering above may send traffic to your website, you will not get rich participating in these systems.
Once you've placed your site to convert visitors to buyers, it is time to begin to attract more visitors (potential customers) on your website.
There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Click Advertising.
Article Marketing
Mark Silver recently conducted a home study course on exceptional writing articles that will help you be much more successful in your marketing article (http://thephantomwriters.com/heartofarticlemarketing).
Last week, a friend of mine told me he has not promoted its website in over a year, but he noticed that his site has a steady stream of traffic to it, the three-dozen articles he wrote and distributed in 2006 and 2007. He said that his ebook continues to generate new sales each month, and the only thing he can really attribute these sales to continue to articles that are available on the Internet that are promoting their website and eBook.
Article marketing, and himself, is a promotional tool that will allow a distributor to regular visitors to its website, and if the site does its job well, then the site will be able to convert these visitors to buyers. This is important because all businesses need money from a website quickly, to ensure that the company can survive financially until the long-term recipe for profit "Can be found and dependable duplicated.
Pay-Per-Click Advertising
Pay-Per-Click (PPC) advertising is a process where you bid on keywords in major search engines through Google Adwords, Yahoo Search Marketing, etc. You say the search engine companies that the words you want to bid and how much you are willing to pay for a visitor, and the highest bidder for that keyword will be the sentence above and right of freedom results in the search engine results pages.
Keyword search, using systems such as Word Tracker, or my favorite, NicheBot you will think about keywords and get a good idea of which keywords might be more profitable for your business.
By using Google Analytics or Yahoo Panama Full Analytics (traffic analysis), an online merchant can track a visitor's search engine marketing page for sale. When this is important is that it allows an online merchant to discover the essential business knowledge of which keywords people put in a website and help convert visitors into customers.
SEO knowledge essential
What we must keep in mind is that certain keywords deliver the visitors who will never buy, while other keywords deliver visitors who are extremely likely to buy. The holder of a paragraph in the secret of the success of the SEO strategy. That is the essence of knowledge should be a trader, before engaging in any Search Engine Optimization campaign.
As I said earlier in this article, "Although SEO can bring great benefits, it can also be very costly to implement."
If you spend a lot of money to optimize your website for search engines, does not make much sense to target keywords that will actually help you recover your investment?
The thinking behind
The rear thought I referred to earlier in this article was the idea that many people put SEO in front of their search by keyword, keyword keyword tracking and conversion statistics.
An industry I like to take on the Travel industry. To classify and isolation keyword "travel" in search engines require an astronomical budget SEO. But most people seeking information Travel looking for something just a little more specific, such as: Disney holiday vacation in Hawaii, Travel and Europe.
Until a keyword has been proven to convert visitors and sales, then it is logical to optimize for that keyword. But you'll never really know which keywords convert visitors and sales, until you've invested a portion of your budget on pay-per-click advertising and analyze the traffic.
Once the "keywords" knowledge is in hand, then the distributor can make an investment in search engines for keywords that can actually make money, and with good referencing deployment, the distributor may find they can actually capture a lot of traffic from search engines for certain keywords by search engines' free listings.
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