Putting Links In Newsletters

Most articles are placed on websites, like the majority of the links

you use to pull in users. But sites aren’t the only places that you

can post links. One of the most effective — and neglected — plac es

to link to your site is in newsletters.

The first option is to send articles to other publishers’ newsletters.

As a publisher, you’ll probably find yourself subscribing to all sorts

of email newsletters related to different aspects of your business.

Ther e’s no harm in wr iting to the owners of one of those newsletters

and asking if they want an article. Again, you can offer a link on

your own website in return.

And you should also be sending your own newsletter. That won’t

bring you new users but it will make sure that your old users come

back.

That’s very important. If a user has already clicked on a link to your

site and been impressed enough to subscribe to your newsletter,

then he’s pretty interested in your content. You’ve already worked

or paid for that user, so you want to make sure you keep him.

Sending a regular newsletter keeps use rs like the se c oming ba ck.

You don’t hav e to work hard at all to cr eate a newslette r like this. A

site like www.ConstantConversions.com can write it for you and

www.Awebe r.com can send them.

In fa ct, you don’t even have to create any more content than usual

if you don’t want to . You c an simply tak e the ope ning paragr aphs of

each of the posts you’ve launched over the last couple of weeks,

paste them into a template and add “Read more” at the end, with a

link to each of the articles.

That’s ver y easy and it will he lp to make sur e that your site

continues to build a good base of users. It will also put you in prime

position when Google starts letting you put AdSense in newsletters.

They’re already doing this for some major publisher s and it’s lik ely

that that’s going to be rolled out properly at some point in the

future.