INTRODUCTION ADSENSE TRAFFIC
INTRODUCTION ADSENSE TRAFFIC
In my AdSense books, ta lks and articles, I spend a huge a mount of
time talking about the best strategies to attract users to ads and
persuade them to click. There are lots of different ways to do that
and you can have plenty of fun testing to see which are the right
approaches for your sites.
All of those strategies have one aim though: to raise your
clickthrough rate (CTR), the percentage of users who click on your
ads. The more users that click, the more money you’ll make in ad
revenues.
But you could have a CTR of 100 percent and still barely make a
dime if you’ve only got a handful of users visiting your Web pages.
Building a successful, high-earning AdSense site then requires more
than just understanding the best ways to optimize your ads
(although that’s cer tainly important.) It also means understanding
how to market your site and what you need to do to let the world
know you’re out there.
You can think of y our site as being lik e a tr ee. The leav es and the
trunk are what the public sees. But if the roots — the channels that
bring nutrients to the tree (and visitor s to y our site) — aren’t strong
and developed, it doesn’t matter how healthy the leaves look, that
tree is never going to amount to much.
If you want a site that gives you healthy revenues, you need to
make sure that the traffic r oots that you spread out across the Web
are bringing you a steady stream of valuable users.
In this guide, I’ m going to e xplain some of the methods that you
can use to bring use rs to yo ur site — and to your advertisers.
I’ll start by shooting through the sear ch engine s. While getting a
high search ranking is a pretty conventional way of building traffic,
it’s just too important to ignor e. I’ ll ta lk brie fly about submission,
and then discuss how search engine optimization can affect an
AdSense site.
I’ll the n ta lk about arbitrage. This can be a very use ful strategy for
a site geared to generating income through ads. I’ll explain what it
is and how to do it and point out some of the things that you need
to look out for so that you’re always making a profit on the traffic
you buy.
Building links is one of the most valuable ways of bringing in traffic.
It will both boost your search engine rankings and give you fr ee
users. Again, I ’ll discuss how to build links, where to find link
partners and how the links you both give and receive can affect
your AdSense income.
Finally , I’ll talk about some of the offline mar keting methods that
you can use to promote your site. That’s an area that’s often
igno red — a real shame. It can also be a very valuable way of
bringing in users.
In this brief guide , I’m not going to go into eve ry single strategy
that you could use to attract users and build your site. There are far
too many of them. What I will do though is focus on some of the
most powerful and ex plain what the y mean for your AdSense
earnings.
Let’s start where most users start: with the search engines..
artikel from www.JoelComm.com
In my AdSense books, ta lks and articles, I spend a huge a mount of
time talking about the best strategies to attract users to ads and
persuade them to click. There are lots of different ways to do that
and you can have plenty of fun testing to see which are the right
approaches for your sites.
All of those strategies have one aim though: to raise your
clickthrough rate (CTR), the percentage of users who click on your
ads. The more users that click, the more money you’ll make in ad
revenues.
But you could have a CTR of 100 percent and still barely make a
dime if you’ve only got a handful of users visiting your Web pages.
Building a successful, high-earning AdSense site then requires more
than just understanding the best ways to optimize your ads
(although that’s cer tainly important.) It also means understanding
how to market your site and what you need to do to let the world
know you’re out there.
You can think of y our site as being lik e a tr ee. The leav es and the
trunk are what the public sees. But if the roots — the channels that
bring nutrients to the tree (and visitor s to y our site) — aren’t strong
and developed, it doesn’t matter how healthy the leaves look, that
tree is never going to amount to much.
If you want a site that gives you healthy revenues, you need to
make sure that the traffic r oots that you spread out across the Web
are bringing you a steady stream of valuable users.
In this guide, I’ m going to e xplain some of the methods that you
can use to bring use rs to yo ur site — and to your advertisers.
I’ll start by shooting through the sear ch engine s. While getting a
high search ranking is a pretty conventional way of building traffic,
it’s just too important to ignor e. I’ ll ta lk brie fly about submission,
and then discuss how search engine optimization can affect an
AdSense site.
I’ll the n ta lk about arbitrage. This can be a very use ful strategy for
a site geared to generating income through ads. I’ll explain what it
is and how to do it and point out some of the things that you need
to look out for so that you’re always making a profit on the traffic
you buy.
Building links is one of the most valuable ways of bringing in traffic.
It will both boost your search engine rankings and give you fr ee
users. Again, I ’ll discuss how to build links, where to find link
partners and how the links you both give and receive can affect
your AdSense income.
Finally , I’ll talk about some of the offline mar keting methods that
you can use to promote your site. That’s an area that’s often
igno red — a real shame. It can also be a very valuable way of
bringing in users.
In this brief guide , I’m not going to go into eve ry single strategy
that you could use to attract users and build your site. There are far
too many of them. What I will do though is focus on some of the
most powerful and ex plain what the y mean for your AdSense
earnings.
Let’s start where most users start: with the search engines..
artikel from www.JoelComm.com
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