Search Engine Optimization MADE EASY 1
"The Cold Hard Facts About Google Page Rank And
How To Use It To 1-Up Your Competitors!”
Chapter 1
Note: Before you begin, if you're NOT 100% serious about getting your website to the
top of Google and the other major search engines, DO NOT read another word. Only
read on if you plan to put into action, everything I will be teaching you. It's best to print this e-
Book off, highlight areas, and take notes as you learn the exact steps needed for a top search
engine ranking.
Ok, on to chapter 1...
If you're anything like me, you've probably created a brand new website, Submitted it to a few
search engines and hoped that people would mysteriously show up at your site and buy
whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide
to try and "optimize" your website around your main keyword in hopes that you just might rank
well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different
target market or just lose all hope and quit. Well, news flash, as you've probably figured out by
now, this is not the way to go about doing things.
Let me give you a specific example of what your very first steps
MUST be when creating any website.
In our example, let's create a weight loss related website. Our weight loss related website will
primarily sell a weight loss eBook. Before we start creating and collecting content for the
website we need to do a little keyword research. This is VERY important and should not be
skipped. To do our keyword research we need to visit a few websites.
The first of which should be
They have a very good keyword tool and best of all, it's free! Once we've downloaded this
software, we can enter the most generic keyword for our website into the software. In our
example, our keyword would be "weight loss".
http://www.goodkeywords.com.
“Optimize The Wrong Keywords And You'll
You'll notice that in the screenshot below, Good Keywords will return a list of related terms.
SINo. is a next numbering system and just shows shows you the rank of which keyword was
searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194
times in the Overture search engine last month.
The Words column shows the specific keyword that was searched. If you enter "weight loss", the
Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were
searched for last month.
The "count" column will then show us how many times the specific keyword has been searched for
the previous month within the Overture.com search engine. Generally, you can take that number
times 3, in order to estimate the number of times that keyword has been searched within Google
for the previous month.
Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people
when I first begin my online endevours.
Do NOT start off by optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100,
the competition you will have to outrank will be extremely fierce. This is not something you should
try to take on right away. For now, just take my word for it. I'll be teaching you later why starting
with these highly competitive phrases is not smart.
Search Engine Optimization MADE EASY 3
By Brad Callen Chapter 1
Let's take a quick peek at Google so I can show you exactly how many websites are competing for
this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million
websites competing for this keyword phrase!
I don't know about you, but that's an awful lot of websites to be competing against, especially if you're
just starting.
By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss",
but it's always best to start off on the keywords with less competition. Get some traffic with those
keywords, and THEN you can focus on the larger keywords.
Ok, so back to finding which keywords we want to target.
If we scroll down, we can find some more specific keyword phrases like "weight loss story",
"weight loss picture", and "safe weight loss".
These could be possible keywords we should target to begin with. Once we have our list of 3
to 4 keywords, we need to go to Google and check out the competition to see exactly how hard
it will be to optimize for the specified keyword.
We'll begin with the keyword "weight loss story" because people looking for weight loss
stories are more than likely trying to find out how to lose weight and may buy your weight loss
eBook.
You'll notice that the #1 ranked website for "weight loss story" at the time of writing this
e-Book is:
which is not a top level webpage, meaning it's not simply
http://www.runwalkjog.com/weight_loss_success_story.htm
http://www.runwalkjog.com
This is good news for us because, typically, if a website's subpage is ranking well in Google,
we have an immediate advantage if we choose to target the same keyword with our homepage
(i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's
usually easier to rank well for your homepage than any other webpage on your website.
copy by By Brad Callen Final Summary
How To Use It To 1-Up Your Competitors!”
Chapter 1
Note: Before you begin, if you're NOT 100% serious about getting your website to the
top of Google and the other major search engines, DO NOT read another word. Only
read on if you plan to put into action, everything I will be teaching you. It's best to print this e-
Book off, highlight areas, and take notes as you learn the exact steps needed for a top search
engine ranking.
Ok, on to chapter 1...
If you're anything like me, you've probably created a brand new website, Submitted it to a few
search engines and hoped that people would mysteriously show up at your site and buy
whatever it is you were selling.
After a couple of weeks go by and only a few stray people show up at your website, you decide
to try and "optimize" your website around your main keyword in hopes that you just might rank
well in 1 of the millions of search engines. Another couple of weeks go by and still no luck.
At this point you probably give up and decide to either build another website around a different
target market or just lose all hope and quit. Well, news flash, as you've probably figured out by
now, this is not the way to go about doing things.
Let me give you a specific example of what your very first steps
MUST be when creating any website.
In our example, let's create a weight loss related website. Our weight loss related website will
primarily sell a weight loss eBook. Before we start creating and collecting content for the
website we need to do a little keyword research. This is VERY important and should not be
skipped. To do our keyword research we need to visit a few websites.
The first of which should be
They have a very good keyword tool and best of all, it's free! Once we've downloaded this
software, we can enter the most generic keyword for our website into the software. In our
example, our keyword would be "weight loss".
http://www.goodkeywords.com.
“Optimize The Wrong Keywords And You'll
You'll notice that in the screenshot below, Good Keywords will return a list of related terms.
SINo. is a next numbering system and just shows shows you the rank of which keyword was
searched the most times last month. The SINo. 1 is "weight loss" and was searched 1,413,194
times in the Overture search engine last month.
The Words column shows the specific keyword that was searched. If you enter "weight loss", the
Good Keywords tool will bring back the 100 keywords containing the word "weight loss" that were
searched for last month.
The "count" column will then show us how many times the specific keyword has been searched for
the previous month within the Overture.com search engine. Generally, you can take that number
times 3, in order to estimate the number of times that keyword has been searched within Google
for the previous month.
Already, I will see many people making a BIG mistake, and I'll admit, I was one of these people
when I first begin my online endevours.
Do NOT start off by optimizing for the keyword "weight loss"
Why? you ask... If a keyword is searched that many times in Overture, then 100 times out of 100,
the competition you will have to outrank will be extremely fierce. This is not something you should
try to take on right away. For now, just take my word for it. I'll be teaching you later why starting
with these highly competitive phrases is not smart.
Search Engine Optimization MADE EASY 3
By Brad Callen Chapter 1
Let's take a quick peek at Google so I can show you exactly how many websites are competing for
this keyword. If we go to Google and enter "weight loss", you'll see there are almost 20 million
websites competing for this keyword phrase!
I don't know about you, but that's an awful lot of websites to be competing against, especially if you're
just starting.
By the end of this course, you will be able to eventually target HUGE keywords such as "weight loss",
but it's always best to start off on the keywords with less competition. Get some traffic with those
keywords, and THEN you can focus on the larger keywords.
Ok, so back to finding which keywords we want to target.
If we scroll down, we can find some more specific keyword phrases like "weight loss story",
"weight loss picture", and "safe weight loss".
These could be possible keywords we should target to begin with. Once we have our list of 3
to 4 keywords, we need to go to Google and check out the competition to see exactly how hard
it will be to optimize for the specified keyword.
We'll begin with the keyword "weight loss story" because people looking for weight loss
stories are more than likely trying to find out how to lose weight and may buy your weight loss
eBook.
You'll notice that the #1 ranked website for "weight loss story" at the time of writing this
e-Book is:
which is not a top level webpage, meaning it's not simply
http://www.runwalkjog.com/weight_loss_success_story.htm
http://www.runwalkjog.com
This is good news for us because, typically, if a website's subpage is ranking well in Google,
we have an immediate advantage if we choose to target the same keyword with our homepage
(i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's
usually easier to rank well for your homepage than any other webpage on your website.
copy by By Brad Callen Final Summary
Comments