TIPS TRICKS INTERNET MARKETING SECRET AND MORE BUSINESS

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! It seems the interest for analytics in the software vendors community increases more and more, according to the requests I get by email. I believe in actionable metrics, so I decided to act and publish an updated version of the Analytics miniBible for Software Vendors. No matter if you got the chance or not to download the first release, here are some changes and highlights in this analytics eBook for software vendors. When Google Analytics first introduced asynchronous tracking, a lot of people reacted as being one of the biggest improvements in web analytics in ages. The new tracking technology offers better accuracy and affects less (close to zero) the loading time of websites. The Analytics MiniBible for Software Vendors offers step by step support on how to switch all your tracking needs to the new as...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! In case you missed it: Avangate just turned 5 – Happy Birthday, Avangate! :) With this in mind and with a strong desire to unwind, we left the office and went for 3 days to the quiet town of Sacele, in the heart of Romania, close to the mountains. Apart from enjoying the glorious scenery, we did a lot of fun activities to help us bond and discover new ways to put into practice the company values . We also discovered the artist within. For 4 full hours we went back school, this time to to the art and craft classes. A very special moment. We basically  painted a huge picture split in several pieces . Imagine a large room full of people working frantically, ingeniously mixing colors, and making sure they are consistent across the board (difficult task!), and let’s not forget also the personal touch . The outcom...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! We’re preparing for a trip to the US during August 15-17 – to New York City, to be more specific. I’m pretty excited to attend Affiliate Summit East 2010 , a major event of the affiliate industry, together with my colleagues Adriana and Casey . So this is your chance to meet me in person:) and of course my other colleagues. So why go to Affiliate Summit other than to meet our partners there and find new opportunities ? To tell you the truth, we have some solid reasons to be there – here are the most important ones: since the beginning of 2009, our affiliate network has grown rapidly, now having over 17,000 active affiliates that promote software products online;merchants have become more and more interested in a dedicated software affiliate network that gets them targeted sales all over the world;the la...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Before an interview for a job, university acceptance, membership to a super private club or whatever else you may want to obtain, it’s always ideal if you can talk to an insider, to properly prepare yourself for success :). In a similar manner, this article aims to offer you inside information about top vendors that are open to partnership requests from Avangate affiliates. We asked some of the top vendors in the Avangate Affiliate Network about their expectations from new affiliates: how can they be convinced to accept you , what turns them off and what is their number one advice to you as affiliate to sell more of their products. We got some great answers from: Claire Waledisch, Commercial Manager at VSO-Software,Frank Chang, Marketing Manager at DVDFab,Keros Tudos, Relationship Manager at IObit andAlex ...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Like every beginning of November since 2006, you have the chance to meet us at the ESWC (European Software conference). This time, on the 6th and 7th of Nov (this weekend!), in wonderful Vienna. Avangate is the Premiere Sponsor as we have been every year and we are proud to take part in the event, meet so many people passionate about software and exchange ideas. As we did at ISDEF, we want to celebrate (again) our 5th anniversary. So prepare for toasting because on Saturday evening at the Epsilon Awards Ceremony the drinks are on us . ;) Avangate eCommerce consultants will make presentations on hot issues that impact software companies today: Conversion Optimization – Tools & Best Practices to Do it Yourself - Saturday, Nov 6th – 1:45 PM – Adriana Iordan – VP of Web Marketing Developing trust for your s...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Is your software-selling website really optimized for search engines? Because -from our experience- sometimes even skilled webmasters fail to notice certain SEO issues that can severely impact their rankings. So let’s take a closer look and find out what mistakes you should avoid at all costs – and some quick tips on how to repair the damage, if it’s already been done! Mistake #1: You do not include SEO into site development specs Outcome: Search engines may not be able to crawl your site, index its content and rank it accordingly. This can happen because of content included in images or Flash files, JavaScript links, too many variables in URLs and poor architecture (lack of topic categories, sub-categories and product pages). First and foremost, make sure your content is visible to search engines: use HTM...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Avangate is in Moscow this week, at ISDEF Autumn (Sep 30th – Oct 3rd). Wow! It’s the 11th time we are attending this event, by far the biggest software event in Russia. Avangate is the Special Sponsor of this edition and, like every year, we are proud to take part in the event, meet so many people passionate about software and exchange ideas on how to sell software worldwide in a way that is efficient, secure, locally relevant. Avangate eCommerce consultants will make presentations on hot issues that impact software companies today – developing trust and optimizing conversion rates – and will also be available for one-to-one discussions throughout the event. So don’t miss them: Developing trust for your software business – Friday, Oct 1st – 13:30 - Laurentiu Ghenciu – VP of Global Sales & Marketing Con...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Wow, an amazing 200+ people took part in the “Avangate wins 5” contest. Going through all the answers was a wonderful experience per se – thank you all for your kind thoughts and words of appreciation – big happy smile on our faces. Thanks for your thumbs up for our customer support, account managers, for helping you increase sales and manage your partners, for our affiliate network, impeccable accounting, for joining the same conferences that you go to and so much more. Here is how Avangate in your 5 words looks like: It was a pleasure going through your answers and really difficult to choose only 2 winners, so… we decided to give away 3 prizes. Well, let’s not keep you guessing: The cutest picture about Avangate uploaded by the participants during the "Avangate wins 5 contest" Congratulations...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Avangate celebrates its five year anniversary today. To mark the occasion, we sat down on soft couches and thought hard about what we’ve gained in all of these years. And came up with a little concept that has since grown on us: 5 Years of Experience 5 Years of Trust 5 Years of Knowledge 5 Years of Fun 5 Years of Success And Thousands of Enthusiastic Partners! Plus we threw in an anniversary fun contest to go with it so we can celebrate together. Cool prizes to be won! Now about our story, which actually starts in 1992, being part of a larger IT group. Avangate as a brand was born in 2005 – back then we were starting with the idea that we could bring a new level of services in eCommerce for the software vertical. It has not always been a smooth journey, but five years down the road tell us we did well. Our ...

Welcome to the Avangate Blog, the place to hang out if you have a software business. Here’s one for you: subscribe to our RSS feed and get served immediately. Enjoy your reading! Back in 1987, a group of independent software professionals created the Association of Shareware Professionals (ASP), with the mission of promoting the shareware marketing model and achieve a standard in the shareware industry that everybody could rely on. Looking back at what they did, it’s obvious that they fully accomplished their mission : the “try before you buy” model is standard marketing for software.  The term “ shareware ” is free to use by everybody because of their efforts to protect it against trademark registration (just like SEO is free for all because of Rhea of Outspoken ). The early American laws affecting software vendors have taken into consideration their say about it and correctly represented shareware vendors. ASP contributed decisively to the development of the software industry by ...

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