TIPS TRICKS INTERNET MARKETING SECRET AND MORE BUSINESS

Search engines read text and not much else. Because they can’t generally index graphics, search engines rely on the text in web sites to provide information about the site content, which they can compare with search queries. Webmasters therefore need to use body text on any pages on the site that they want indexed by the search engines and ranked highly for matching search queries. Not graphical text that was created in design software, but actual, visible body text. Not sure if your site uses graphical or body text? A good rule of thumb that I learnt from search engine guru Danny Sullivan is to try and highlight the text with your mouse. If you can drag your mouse over individual words in the text when viewing it in a browser, chances are this is body text and the search engines can read it. The most important page on which to use body text is the home page. Above is an example of a home page that uses graphical text instead of body text. Figure 1 shows what content the site visitor...

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But you don't have to end up sitting in a waiting area, staring at a darkened screen, like I was. Here are four tried-and-true tips to extend the life of your laptop battery. Why should you take advice from a guy who couldn't keep his own unit charged? Read on if you want to hear my sad excuse. 1.Power down all nonessential functions. Switch it off if you're not using it. Many business travelers already know that you don't want to take the DVD player for a spin on the plane, and that every time you hit "save" it can set the hard-drive whirring, which devours even more power. "But users often also forget to turn off their wireless card when they are no longer using it but are still using their computer," notes Mike Fuller, executive vice president of PC Laptops, a Sandy, Utah, laptop manufacturer. "When the wireless card is on, it still continually searches for networks." In Windows XP, click on "Power Options" in your control pane...

On a recent stopover at Seattle-Tacoma International Airport, I flipped open my laptop PC, hoping to chip away at the 7,000-some e-mail messages that had accumulated since leaving Anchorage, Alaska, four hours earlier. "Don't even think about it," my laptop screen flashed back at me contemptuously (I'm paraphrasing the error message a little here). "I'm out of juice." And then, before I could find an electrical outlet — Sea Tac has recently increased the number of available outlets, by the way; finally a reprieve for business travelers whose budget for airline club membership has been cut — the laptop expired. The irony, of course, is that I had spent most of the previous week researching this column on how to extend your PC's battery life while you're on the road. In a 2002 survey by chipmaker Intel, 57% of laptop users said they wished their batteries lasted longer. And that is wishful thinking, according to Isidor Buchmann, president and found...